What's Inside?

After the meteoric growth and global adoption of SMS over the last decade, the channel has been exposed to a set of dynamics that come with maturity: over-monetisation, price increases, interconnect fraud and artificially inflated traffic (AIT).

Our report with Mobilesquared, 'How do we create a sustainable future for A2P SMS?', dives into trends to help protect against fraudulent threats and restore damaged trust in the industry.

We explore how Number Information Service Queries (NISQ) customers can achieve this while maximising SMS revenues via efficient and accurate routing of traffic.

Highlights:

• 50% of telecom service providers expect SMS fraud to grow in 2025.

• The average cost to send an SMS internationally leapt by over 85% between 2020 and 2024.

• Total SMS traffic is expected to fall by 25.9% between 2024 and 2029.
  
  
• Exclusivity agreements are one of the main factors for excessively driving up international termination rates.